Location: Anchorage, Alaska
The author's goal in his manuscript is to undo a certain way of thinking that H.R. professionals have been mistakenly been relying on for years. For the text's cover treatment, I wanted to create impressions of a subverted corporate symbols, which I found in an inverted water cooler (concept 1) and toppled ergonomic office chairs (concept 2). While neither concept proceeded past this preliminary concept stage, I felt that each design's potency was left strongly intact.