Just over one year ago, Ted Talks published this video featuring Kevin Allocca, the trends manager for Youtube—he's literally paid to watch Youtube videos, as he'll point out at the :20 mark. His job, essentially, is to monitor what happens when videos go viral, and to utilize that data into relevant cultural information about humor:
Unlike the one-way entertainment of the 20th century, this community participation is how we become a part of the phenomenon…(speaking in reference to a number of viral videos) communities sprouted up that brought [these instances] from being a stupid joke to something that we could all be a part of, because we don't just enjoy now, we participate.
And participate I did: yesterday at D & D Brewery, the owner—a friend of mine—coordinated a massive Harlem Shake video (if you haven't seen one yet, this is as good an example as any), featuring a professional juggler, a horse, a tuk-tuk, a man in a tree, a smattering of beer kegs, and yours truly.
Can you spot me amidst the chaos?