Have you ever stood in line at the post office at the Vatican City? No? That's because there isn't one. It's just an amoeba of people crowded around postcard turnstiles. (Haven't you heard? Italians don't believe in queuing.) Still, it's one of the more streamlined postcard-sending operations in Europe, because one can feasibly purchase and send all of their postcards in one place. It's quite handy, actually.
In other places, though, sending notes home isn't as commonplace as it has been in the past. Once the de rigueur keeping-in-touch travel practice, the act of mailing postcards been on the decline since the advent of email. Most postcard stalls don't sell international stamps, and using the international mail service varies from city to city.
If you've ever had an experience similar to the one described above, you'll love Sincerely, Inc.'s Postagram, a smartphone app that takes care of your postcard problem in-house. After creating an account, users are presented with an option to either create new entries in their address book, or get started right away creating a new postcard using an image from their smartphone. Once they've done so, they can include their profile picture on the postcard, as well as a 140-character message (the same length as a tweet) to the recipient.
Here's where the real magic happens: once the card is finished and uploaded to Sincerely, it will be printed out at the Postagram facility in San Diego, where it will be mailed to the address you specified.
U.S.-bound postcards cost $.99 (international postcards cost a little extra), which is a bargain considering:
- You'd spend at least twice as much on a postcard and international stamp
- You're saving time from having to find a mailbox or post office
- Each card is tailor-made by you, so each friend or family member can have their own unique postcard
Did I mention that the image pops out of the postcard, too? That's right: a perforated edge along the square image lets the recipient punch out the most important part of the postcard (don't worry, the message is still on the back), and recycle the rest of it.
My only suggestion? Sincerely, Inc. should look into flat finishes, because gloss has a tendency to prominently display fingerprints, scratches, and other imperfections.
Plus, Instagram + matte finish = match made in heaven.
You know you want it.